At the beginning of 2020, Skullcandy launched our most successful campaign yet.
Winning three IHAF Awards:
Gold for Social Media: Animation Graphics
Silver for Social Media: Organic
Silver for Digital Marketing: Website B2C

Somehow, this campaign came at the perfect time as we launched it a month before Covid-19 hit the US and, as we later found out, people would needed something uplifting in their lives more than ever,
and nothing can change the way we feel like music.

MOOD BOOST

Skullcandy

Creative Director/Copywriter: Bergendi Hatch | Sr. Art Directors: Devin Sharp | Video: Parker Fawson, Michael DeJohn

Each month we focused on a new mood, featuring a perfectly curated color palette, exclusive music performance, limited-edition Skullcandy product bundled with an artist print, and merchandise featured on Threadless.com.

And to top it off, every bundle sold benefited our national mental health non-profit partner, To Write Love On Her Arms.

monthly moods

  • April - Blissful

  • May - Confident

  • June - Original

  • July - Strong

  • August - Wild

  • September - Curious

  • October - Lucky

  • November - Hopeful

  • December - Centered

  • January - Determined

  • February - Feisty

  • March - Carefree

social media

Check out @skullcandy on instagram to see more of the posts and motion graphics I created.

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